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Sterling Thermal is a contractor specialising in trace heating, thermal insulation and ductwork, for clients including Buckingham Palace, The National Theatre, and The British Museum.
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The project brief
We began working with Sterling Thermal in 2005, when they invited us to work on creating a more professional online presence than their previous website offered.
The website was not only aesthetically weak, but also very poorly mapped out.
Although not part of the original brief, we quickly realised that the Sterling Thermal brand was extremely inconsistent, particularly in its use of colour and fonts, and brought this to the company's attention.
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The solution
The first task was to address the problem of the inconsistent branding. Everything that an organisation does should in some way connect with or reflect its brand - so to work properly without a proper brand in place would have been impossible.
Rather than redesign the brand from the ground up, we looked to build on the most successful elements of the existing brand, including the lion symbol, and an 'overlapping circles' motif.
We then brought them together into a single, unified brand identity, along with the new tagline that we created for them: Proudly celebrating over 20 years of Sterling service.
The website that we designed and created for Sterling Thermal is a massive improvement over the original version. It is easy to navigate, contains a wealth of useful information, and perfectly complements the corporate brand identity.
We have since continued to work with Sterling Thermal on a number of projects, including design of their promotional material, as well as e-commerce solutions.
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We did it for Sterling Thermal...
and we can do it for you too.
To find out more about how ID can help your organisation, get in touch with us for a lovely chin-wag with us.
We can even meet with you for a nice shot of tequila if you'd like.
■ The updated and unified logo that we designed for Sterling Thermal.
Previously, the only common brand element was the lion - so we
took it and packaged it as part of a more consistent brand identity.
■ An example of a promotional leaflet that we created for Sterling Thermal
with our Design + Print service. In this case, the leaflets were produced
to support the launch of a significant new product for the company.
■ A homepage view of the Sterling Thermal website - designed, created
and managed by ID.
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Visit the Sterling Thermal website
Click on the link above to open Sterling's site in a new window.
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Corporate brand identity design
We'd love to create a striking new look for your organisation, one that truly communicates what you're all about to your target audience.
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Corporate stationery design
If you're still using Post-It notes as comp-slips and blank A4 sheets as letterheads, it's time to contact us to sort out your stationery. Urgently.
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Website design
Is your organisation getting the most out of the internet? Does it even have a coherent web strategy? We can help you to manage your online presence more effectively.
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