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The Sarah Bowles-Flannery Clinic was set up by its eponymous founder with a mission to improve patients' health through the use of naturopathy and complementary medicine.
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The project brief
Having previously worked with Sarah during her tenure with another clinic, she invited us to work with her again to design a brand identity for her private practice, with a website and corporate stationery to support the new brand.
Sarah had already decided upon a vibrant purple as the main colour for her brand, a choice that we too were very happy with.
Beyond this, however, we were given carte blanche to come up with ideas for the new brand identity, and how to implement it across various media.
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The solution
In establishing a direction for the design of Sarah's new logo, we decided to go right back to basics with the idea of 'natural medicine', visually interpreting this through the use of a stylised flower, which forms the core of the brand identity.
Bringing this element together with the colour palette that Sarah had chosen, we created a truly unique logo for the new practice, one which looks professional, and which also focuses on the clinic's devotion to natural medicine.
We developed the themes of the brand identity into a website that neatly and succinctly communicates all of the information that Sarah needs to give to new and existing patients, in a setting that is both distinctive and visually appealing.
Our final task was to create branded corporate stationery, to ensure that patients are reminded of the professional service they receive at the practice each time they see its logo.
Although we worked closely with Sarah at every stage of developing her brand, she gave us a great deal of freedom in bringing the new brand to life.
The feedback that we have received from Sarah tells us that she is pleased to have placed her confidence in our abilities.
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We did it for Sarah Bowles-Flannery...
and we can do it for you too.
To find out more about how ID can help your organisation, get in touch with us for a no-obligation, hassle-free, risk-free, no-strings-attached chat.
We can even come and meet you for a coffee if you'd like.
■ The logo that we designed for the Clinic - it focuses exclusively
on the founder and main practitioner, emphasising the personal
approach that Sarah takes towards treating her patients.
■ We implemented the new brand design on corporate stationery,
including letterheads (left) and business cards (right).
■ We further extended the brand to a distinctive website layout,
bringing together the various elements into a striking design
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Visit the Sarah Bowles-Flannery Clinic website
Click on the link above to open the clinic's site in a new window.
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Corporate brand identity design
We'd love to create a striking new look for your organisation, one that truly communicates what you're all about to your target audience.
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Corporate stationery design
If you're still using Post-It notes as comp-slips and blank A4 sheets as letterheads, it's time to contact us to sort out your stationery. Urgently.
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Website design
Is your organisation getting the most out of the internet? Does it even have a coherent web strategy? We can help you to manage your online presence more effectively.
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