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Le Pompom is a creator of luxury adult toys, for those who enjoy the finer things in life - but who also enjoy having a bit of naughty fun.
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The project brief
Le Pompom asked us to design a brand identity for them.
The name they had chosen was obviously fun and friendly, and they wanted an identity that reflected this.
However, they were also wary of the preconceptions that most people have of sex toys, and they were keen to avoid any clichéd or obvious branding elements pioneered by other more mainstream brands in the same sector.
Their line of high-end luxury toys, including some manufactured from precious metals, meant that Le Pompom were also keen to ensure that their brand could comfortably sit alongside those of more expensive jewellery items - whether in a retail environment, or in a lady's handbag, dressing table, or jewellery box.
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The solution
It was decided very early on in the design process that there would be no 'symbol' or 'icon' used as part of the logo - it would rely solely upon the typeface.
We considered just over 1400 different fonts before we finally found the one that looked just right for the Le Pompom logotype - with more than a nod towards French style in its art-deco lines.
We wanted to find a way to capture the essence of the Le Pompom 'spirit' - the idea that people should not be ashamed of owning sex toys, and that it should be more about their enjoyment than what other people think of them for using such items.
The tagline that we devised encapsulates in its simplicity that very ideal: "It's about pleasure..."
We implemented these elements into a new Le Pompom website, launched to coincide with the introduction of their first product, the "Bean", a sleek and highly compact luxury vibrator.
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We did it for Le Pompom...
and we can do it for you too.
To find out more about how ID can help your organisation, get in touch with us for a no-obligation, hassle-free, risk-free, no-strings-attached chat.
We can even come and visit you for a nice cup of tea if you'd like.
■ The Le Pompom logo, featured here on a corporate background.
■ A promotional image for the "Bean", featuring the tagline that we
devised for the company: "It's about pleasure..."
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Visit the Le Pompom website
Click on the link above to open the Le Pompom site in a new window.
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Corporate brand identity design
We'd love to create a striking new look for your organisation, one that truly communicates what you're all about to your target audience.
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Website design
Is your organisation getting the most out of the internet? Does it even have a coherent web strategy? We can help you to manage your online presence more effectively.
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Why should you choose ID?
Apart from the fact that we're lovely, there's some very good reasons for choosing ID to take care of your design and management needs.
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