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Actually, it's got nothing to  do with spam at all...     We all know what an unwelcome task it is to have to deal with the vast amounts of unwanted emails that invite themselves into our inboxes every day.   Email marketing isn't about joining the pests who fling endless unrequested messages to our addresses - it's about making the most of a medium that enables you to connect with your customers at remarkably low cost.   Aside from the costs of maintaining your internet connection, there's virtually nothing else to pay when it comes to sending emails - the only thing you can't afford is to ignore the opportunity it offers.   Whether you want to keep customers informed with a regular newsletter or send out weekly or monthly offers in promotional emails, we can take care of it.   But we can go further.   What if the newsletters that your customers received by email contained only the information that they wanted (e.g. financial and sports news only)?   And why not allow us to build in Click + Track features to monitor each click-through from the emails to your site?    We could even give you information like how many sales started with a click on the emails that you send out.   We can take care of designing the emails, and sending them out to everyone on your database.	What can my organisation use  email marketing for?     Well.... for example, you could send:   ▪   details of special offers and promotions   ▪   invitations to events e.g. sale evenings   ▪   information about new products or services   ▪   "we've missed you" messages - often particularly effective     when they include a voucher with an invitation to return   ▪   e-newsletters      Just remind me... how is this  different to spam?     Spam is also known as 'unsolicited email' - i.e it refers to email traffic that arrives in users' inboxes, but which they never wanted or asked for in the first place.   With email marketing at ID, we're talking about providing your existing customers information that they're happy to receive.   We can also work with you to ensure that the proper policies are in place to help you to comply with legislative frameworks when your organisation engages in email marketing activities.		Save more on marketing  with ID Advantage     Marketing can sometimes seem like a bit of a fruitless task - you spend money, but it's often hard to see how - or if - you're reaping the benefits.   Our ID Advantage service solutions can change that.   We can take care of your marketing requirements, saving you more time than ever before, and more money too - in fact, you could save up to 20%!   We can put together completely customised marketing solutions which help to boost your brand and generate new sales - and we can even help you to track how your marketing expenditure translates into greater revenues for your organisation.   Find out more about ID Advantage for marketing.
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