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Developing and deploying a unified  look across your organisation.     The design of a logo for your organisation is only the first step towards defining your identity.   You will soon need to start rolling out the new logo across all offices, divisions and departments, onto computers and into emails, and applied to vehicles and buildings.   We can take care of all of this - from providing print-ready artwork to specific departments to designing and arranging for new signage to be applied to your company headquarters.   We will also put together a comprehensive Branding Guidelines document, which will help your workforce to quickly become familiar with how your branding elements are to be applied.   We can also help you to expose your brand effectively to your workforce - on memos, intranet pages, corporate newsletters etc - helping to strengthen your organisation from within.	How does a 'brand identity' differ from a logo?   A logo is just a single symbol of your organisation, and on its own is useful only up to a point.   Beyond that point, there is a need to better define the brand, to create and flesh out a distinctive identity for it with elements such as:   ▪   Extended colour palette ▪   Print layout templates ▪   Tagline ▪   Corporate typeface ▪   Branding Guidelines ▪   Logos for divisions and departments ▪   Internal branding		What are these   "branding guidelines"?     The Branding Guidelines are the bible of your brand.   They define the way that your brand should be shown - on paper, on screen, on dark backgrounds and on light ones, with or without your tagline etc - to ensure that it is always displayed as consistently as possible.   Consistency is absolutely crucial in building up a strong brand that people will recognise and come to trust.
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